I have been a proponent for eco-labels for food.  But I wanted to share my most recent Whole Foods experience.  I went to Whole Foods in Portland, Maine and noticed that they had animal welfare labeling.  Great…I took some photos.  Then, I asked where I could find  Number 5 meat because I was curious as to the type and source of the highest rated products.  They told me that no number 5 or 4 meat exists in the store.  The highest rated chicken is 2, and the highest beef is 3 (and beef would be lower if environmental factors would considered).  Shouldn’t bigger and more animal friendly numbers be available now, or will this eventually and effectively increase consumer demand?