I have been a proponent for eco-labels for food. But I wanted to share my most recent Whole Foods experience. I went to Whole Foods in Portland, Maine and noticed that they had animal welfare labeling. Great…I took some photos. Then, I asked where I could find Number 5 meat because I was curious as to the type and source of the highest rated products. They told me that no number 5 or 4 meat exists in the store. The highest rated chicken is 2, and the highest beef is 3 (and beef would be lower if environmental factors would considered). Shouldn’t bigger and more animal friendly numbers be available now, or will this eventually and effectively increase consumer demand?
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