The article states: Ben & Jerry’s agreed to remove the “all natural” labeling after the Washington, D.C.-based Center for Science in the Public Interest questioned the claim last month, saying ingredients such as alkalized cocoa, corn syrup and partially hydrogenated soybean oil “either don’t exist in nature or have been chemically modified.”

This is a general problem with food labeling.  What does “natural” mean?  What does “organic” mean? As an example, if you see the USDA Organic Label, it means the product could only be 95% organic, unless it specifically says “100% organic.”